TCS Original Character Concept: Chouxie

Role: Character Design / Digital Illustration / Creative Direction / Packaging Design

 

Chouxie is my original conceptual character developed for The Crème Shop. An in-office mascot design competition was hosted to develop different characters that revolved around our brand’s heritage storytelling, desserts, beauty, and cute details. As a result, I created Chouxie, a small dollop of whipped cream with fluffy bangs, sparkling eyes, and a cute attitude. To add more personality and depth to the design, I made a “no-makeup” look where she had small freckles and puffy eyes to contrast her usual doll-like appearance.