TCS x Hello Kitty Hello Sun! Sunscreens

Role: Creative Direction / Packaging Design / Licensor Artwork

For our first-ever sunscreen launch, we partnered with Sanrio’s Hello Kitty to create a Korean inspired sunscreen duo. As the creative director, I was responsible for curating key elements from Sanrio and conducting market research to ensure our product’s design felt both on-trend and aligned with our brand’s core values. We wanted to highlight the beneficial ingredients by creating a pharmaceutical and clean look for the overall design.

Collection available on LG Beauty