TCS x Hello Kitty Hello Sun! Sunscreens

Role: Creative Direction / Packaging Design / Licensor Artwork

For our first-ever sunscreen launch, The Creme Shop partnered with Sanrio’s Hello Kitty to create a Korean-inspired sunscreen duo. As the creative lead, I was responsible for curating key elements from Sanrio and conducting market research to ensure our product’s design felt both on-trend and aligned with our brand’s core values. We wanted to highlight the beneficial ingredients by creating a pharmaceutical and clean look for the overall design.

Featured on Glamour. Collection available on LG Beauty

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