Kiko

Created by Kiki Pham, 2026

Kiko is a fictional cosmetic brand that uses clean, minimal ingredients in bold gen-z inspired packaging. To contrast the ongoing Clean girl aesthetic, I wanted to create a brand that would focus on honest ingredients without sacrificing packaging that is still fun and playful. Kiko is a combination of my nickname and my husband’s nickname (Kiki + Jicko).

All graphics were created with Figma.