Sanrio, Inc.

Role: Creative / Art direction, Product Development

 

Own the product development process for softlines (footwear, apparel, accessories) and hardlines (vision and drinkware) partners and licensees. Review incoming concept submissions and suggest improvements to elevate design or application of art. Provide creative input, direction, and guidance to all licensees/external partners.

© 2024 Sanrio Inc.

 
 
 

Hello Kitty x Posh Peanut

Creative direction for the Hello Kitty and Posh Peanut collaboration for the release of the Springtime Collection. Featuring designs for lunch bags, backpacks, and apparel.
(Launched: Feb 2024)

 
 
 

BBC Footwear

Designs created with BBC Footwear for various retailers including Ross, DSW, Famous Footwear, and more.

 
 

Zak! Drinkware

Product development for Zak! Drinkware.

 

My Melody x Posh Peanut

Creative direction for the My Melody and Posh Peanut collaboration for the release of the Springtime Collection.
(Launched: Feb 2024)