The Creme Shop

Overall Role: Creative Direction / Original Illustration / Character Design / Packaging Design

Demographic: Tweens, Young Adults

Founded in 1988 in Los Angeles, The Crème Shop has been a beloved haven of cuteness and creativity in cosmetics and Korean skincare. Bursting with high-quality, irresistibly cute makeup, skincare, and beauty accessories, the brand has captivated beauty lovers for decades.

At the Creme Shop, I am tasked with designing a handful of original characters and other conceptual products, alongside our licensed collections. My approach to each project is to lead with eye-catching typography and designed elements that are then revived with an experimental touch, while aligning with the Creme Shop’s overall branding. Whether that is through the addition of original illustrations, 3D elements, unconventional layouts, the brand has become a highly visual and lively piece that reflects LA’s cultural range.

Items conceptualized and illustrated below: TCS Original character designs, Original Sheet Masks, Strawberry Milk Cow, Fluffy Mirrors, and more across mass and specialty retailers.

All products on this page © The Creme Shop.