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What is the challenge?
Students will brainstorm a product idea and define potential digital solutions to the problem defined. Students will create a complete UX brief, from ideation to clickable wireframes that could be handed off to a funding source or developer. Through this project, students learn how to conduct the research necessary (including conducting interviews and evaluating systems) and create all the supporting documentation required to defend their design decisions. Students will also have to create prototypes at multiple levels of fidelity and apply a final design to their idea focusing on the theories and principles of design. The final report and presentations (mid and final) must also be designed.
Problem Statement
Starting a business is a challenge for artists because they don't know where to begin.
Background
According to Small Business Administration (SBA).20% of small businesses fail in the first year, 50% go belly up after five years, and only 33% make it to 10 years or longer. As the rise of entrepreneurs increase tremendously thanks to technology, it's important for potential business owners to be smart handling their business. According to Investopedia, the main causes for a small business to fail are: financial hurdles, inadequate management, ineffective business planning, and marketing mishaps. Create seeks to help guide entrepreneurs harness the correct tools they need in order for their business to flourish.
Solution
Create is an app that can help artists jumpstart their art business. This app will provide numerous resources such as "How-to" guides and virtual "classrooms" where people can watch videos live on how to perform a certain task, or watch a recording after the instructor isn't available.
A website that offers
- Masterclasses for business and art skills (learn how to animate, paint, how to properly shade, etc).
- Recommended materials
- How-To’s when it comes to the business aspect of art. (Ex: How to write a contract, how to price your work, how to start an art business etc).
Competitors
Skillshare, Class101
Target Audience
Artists of any medium who want to start selling their work online who don't know where to begin in terms of starting a business.
Artists who are currently selling their work online but want more advice and guides for things they cannot accomplish
