petsmart marketing campaign

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a fresh look

For my Advertising Design class, I had to rebrand a company of choice and decided to give Petsmart a makeover. After conducting a competitive analysis, the class agreed that compared to it’s competitors, Petsmart lacked in visual aesthetics as well as modern and cohesive branding. Since their company is all about animals and animal lovers, I wanted the design to evoke a fun and playful feeling. The charming illustrations found throughout the marketing campaign captures the cute, loving, and playful features of having a pet.